ΕΚΤΑΚΤΟ: To Net-a-Porter ενώνεται με το Yoox!

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Σε είδηση που κυκλοφόρησε πριν από λίγο, το Net-a-Porter Group ενώνεται με το Yoox Group, δημιουργώντας το μεγαλύτερο σχήμα Luxury Fashion, στο Online Retail, με συνολικό τζίρο που υπερβαίνει το 1,3 δισεκατομμύρια ευρώ.

Πολύ πρόσφατα, είχαμε γράψει ότι το Amazon δοκίμασε να εξαγοράσει το Net-a-Porter, αλλά ήταν πολύ δύσκολο για το δεύτερο να ταυτίσει το brand που έχει δημιουργήσει, με μια εταιρεία που παρέχει μεγάλες εκπτώσεις και πολύ χαμηλές τιμές. Εντούτοις, οι ομιλίες μεταξύ των Net-a-Porter και Yoox, είχαν ξεκινήσει καιρό, αλλά επειδή και οι δυο εταιρείες είναι εισηγμένες, έπρεπε να υπάρχει απόλυτη εμπιστευτικότητα στις επικοινωνίες, ώστε να μην διαρρεύσει τίποτα προς το επενδυτικό κοινό, και δημιουργήσει πρόβλημα.

H CEO του Net-a-Porter, Natalie Massenet

H CEO του Net-a-Porter, Natalie Massenet

Η συμφωνία μεταξύ των δυο groups αναμένεται να ολοκληρωθεί μέχρι το Σεπτέμβριο. Όταν θα ολοκληρωθεί, η Natalie Massenet, ιδρύτρια και CEO του Net-a-Porter, θα αναλάβει χρέη Εκτελεστικού Προέδρου (Executive Chairman) στο καινούργιο Group, ενώ ο Federico Marchetti, ιδρυτής και CEO του Yoox, θα αναλάβει τα καθήκοντα του CEO στο νέο σχήμα.

Η Natalie Massenet, δήλωσε σχετικά:

… Σήμερα, ανοίγουμε τις πόρτες του μεγαλύτερου Luxury Fashion καταστήματος στον κόσμο. Ένα κατάστημα που ποτέ δεν κλείνει, δεν έχει γεωγραφικά όρια, ένα κατάστημα που εμπνέει, εξυπηρετεί και προσφέρει πρόσβαση σε εκατομμύρια παγκοσμίων καταναλωτών που εκτιμούν ότι καλύτερο έχει να επιδείξει η μόδα.

Μαζί, παρέα με τις top-class ομάδες μας στην τεχνολογία, στα logistics, στο περιεχόμενο και στο εμπόριο, αναδιαμορφώνουμε τα fashion media και το υπάρχον retail περιβάλλον.

Ο καλύτερος τρόπος να προβλέψεις το μέλλον της μόδας, είναι να το δημιουργήσεις. … 

Διαβάστε σε αποκλειστικότητα, το προσωπικό email που έστειλε η υπεύθυνη του γραφείου Δημοσίων Σχέσεων του Net-a-Porter Group, κ. Natasha Barnett, σε όλους τους συνεργάτες του Group, πριν από λίγο ώρα:

(αποκλειστικό) To email του Net-a-Porter που επιβεβαιώνει την ένωση των δυο Group

From: Natasha Barnett <…….>

Date: March 31, 2015 at 10:07:39 GMT+3

Subject: News from THE NET-A-PORTER GROUP – Sent on Behalf of Natalie Massenet

Dear …………………..,

I am happy to share with you the news that a merger has been announced this morning between THE NET-A-PORTER Group and the Yoox Group to create the leading online luxury fashion retailer worldwide: the Yoox Net-A-Porter Group.

There has been a lot of speculation in the news recently and we would have loved to share this with you before it was announced to the press, but because Richemont and Yoox are listed companies we were legally bound to keep it confidential until the official press announcement was made.

This is an incredibly exciting new chapter for all of us at THE NET-A-PORTER GROUP. When the merger completes in September we will become a leading content and commerce platform for luxury fashion in the world, one that keeps the customer and our amazing brands at the heart of everything we do.

THE NET-A-PORTER GROUP would never have been the business that it is today without your support and endorsement. We are so proud to have built this business together with you and we look forward to partnering with you today, tomorrow and into our dynamic new future. Please find the press release attached.

When the merger completes, Natalie Massenet will become Executive Chairman of the new Group. She will be working closely with Federico Marchetti, Founder and CEO of the Yoox Group who in September will become the CEO of the new Group, which will have combined net revenues of over 1.3 billion Euros and more than two million customers globally.

This merger of equals brings two complementary businesses together. Both NET-A-PORTER and Yoox started out in 2000 and have since grown to be leading players in the luxury e-commerce universe. We both share an entrepreneurial spirit and the goal of being the ultimate partner to the word’s best fashion brands – us through our unrivalled positioning, unique editorial content, extraordinary edit of global fashion brands and products, and unrivalled customer service, and Yoox through their multi-brand global reach and their market leading mono-brand platform, operating online flagship stores for the world’s best fashion brands. Yoox is the perfect partner to THE NET-A-PORTER GROUP and we are incredibly excited about the opportunity this will create to take our partnership with you to the next level. Together we have serious scale and will serve millions of consumers worldwide.

This merger, like our business, is only possible because of the passion, dedication and commitment of our entire team, and because of the commitment and support of our brand partners. Thank you. The Yoox Net-A-Porter Group will be built on the incredible foundations that we have developed over the last 15 years, along with unrivalled strength and opportunity for the future.

It’s a proud day for everyone and we are excited to continue our work together along with our new colleagues at Yoox as we make history. From such a position of strength, we will lead the market in valuing talent and providing the environment for people to succeed, as well as ensuring equal opportunities. We’ll be one big Group with teams based in 34 locations across Europe, the US and APAC. We’ll be even more multi-cultural, with the greatest range of languages, skills, contacts and knowledge in the world of luxury retail.

NET-A-PORTER, THE OUTNET and MR PORTER will each continue as standalone brands alongside the Yoox Group brands of Yoox, Shoescribe and The Corner. ALL of our brand and central services teams will keep on doing what they do best – giving our brands and our customers the BEST possible experience.

The merger is expected to close in the first half of September and we will naturally keep you fully updated on our progress as it happens. And as Natalie Massenet has said about this merger:

“Today, we open the doors to the world’s biggest luxury fashion store. It is a store that never closes, a store without geographical borders, a store that connects with, inspires, serves and offers millions of style-conscious global consumers access to the finest designer labels in fashion. A store that provides established and emerging brands with an extraordinary interactive shop window to the world.

Together, with our world-class teams in technology, logistics, content and commerce we are redefining the fashion media and retail landscape.

The best way to predict the future of fashion is to create it.”

For the next 12 months both THE NET-A-PORTER GROUP and Yoox will run concurrently alongside each other while we explore these fantastic opportunities, and so it is very much business as usual at THE NET-A-PORTER GROUP. As always, we are committed to being the BEST partner to our brands and you are still our number one priority. We look forward to continuing our relationship with you and you can enjoy the same great service that it is always our aim to offer you.

We just wanted to let you know the good news as soon as we could, and in the meantime, if you have any questions or there is anything we can do for you, please let us know.

Best,

Natasha

NATASHA BARNETT

GROUP BRAND RELATIONS MANAGER

1 THE VILLAGE OFFICES WESTFIELD ARIEL WAY LONDON W12 7GF TEL: +44 (0)20 3471 4500 DIR: +44 (0)20 3471 5236 MOB: +44 (0) 7711 387520

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